Question To My Fellow Bloggers…What Is The Value Of A Comment?

by Kathy Sykes on November 30, 2011 · 4 comments

As bloggers, we strive to write posts that are interesting, compelling, and relevant. Most of the time, our posts are a reflection of ourselves and our experiences in life. As a result of putting our “lives” on the table, we are seeking to engage with others with similar experiences through comments. But what if you don’t get any comments to your posts? Do you see yourself as a failure?

I posed this question to a fellow blogger the other day while we were discussing Goggle Analytics and I had two light bulb moments.  My friend is a fairly new blogger and I was in the process of telling her how Goggle Analytics works when I realized something about my own blog. Even though I may not be getting many comments per post, the analytics show that I get a lot of traffic despite my fledgling comments.

So the hypothesis I came up with was (first light bulb moment): If you compare one blog that has a posts that receives 50 comments and 50 views versus another blog whose posts gets 5 comments but 500 views, which blog has more value? I know that this topic has been talked about before but I had never incorporated my own blog into the equation.

Another way of looking at this concept is: Which blog or blogger has more “influence”? Is it the blog that engages its readers in “active” conversation via comments or the blog (blogger) that engages more readers to its post but with no comments? I guess for brands/companies, they would like to see “evidence” that readers or being influenced by a blog through purchases or visits to their sites but how can we quantify that? I would think that blogs have about equal potential of leading readers to visit a brand’s website…but that’s just me.

Also while discussing Google Analytics, I realized(second light bulb moment) that we are thinking about this commenting issue backwards. Google Analytics shows me that my top referrers are from sites that I have visited and commented on. So, bottom line is that even if I don’t get comments on “my” site, by commenting on others sites still brings traffic back to my site. AND IT GETS BETTER…..Google Analytics shows me what pages/posts are the most popular so that I can see what interest my readers the most and can focus in this area which will potentially lead to engagement.

Okay, some of you may have already know this, but for me, it was an eye-opener and motivator. So when I learn or discover something, I love sharing with others who may be in question also.

A comment is valuable but don’t base your whole world of blogging on if you get hundreds of comments or not. Believe me, people are reading. If you are not sure, try Google Analytics.

***This was NOT a sponsored post. Just words of encouragement from a fellow blogger!!***

 

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{ 4 comments… read them below or add one }

Catie November 30, 2011 at 3:16 pm

Thanks for this! Sometimes I get discouraged when I don’t get any comments, although I know I shouldn’t! I just try to remember my original goal in starting a blog, to chronicle my life. It isn’t important how many followers or comments I get, although I still struggle with wanting more. It is a constant battle in my mind!

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Kathy Sykes November 30, 2011 at 9:49 pm

Yes, it is all in the way you look at it and how you present it to brands (if you are interested in working with them). There really is a “business” side to blogging and I want to be able to speak professionally about it.

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Insightful Mommy December 2, 2011 at 2:03 am

Hi Kathy,

Speaking of comments… 🙂
You’ll never guess how I found your blog…

Comments are a wonderful thing and the reason I think they are so powerful is that they show that readers are actually engaging in your content. Of course, there are always lots of “nice post” comments, but I love it when I get feedback from others.

Because really, we have no idea who our readers are unless they comment.

Nice post btw!

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Kathy Sykes December 3, 2011 at 12:11 am

I know and thanks for commenting. Your site is very interesting and I look forward to connecting with you.

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