Niedlov’s Breadworks is located at 215 East Main Street, Chattanooga, TN 37408
I had the wonderful opportunity to visit Niedlov’s and speak with its owner, John Sweet, about what makes his business so great.
In one to two sentences, how would you describe the Niedlov’s “brand” or your business in general?
Niedlov’s represents traditionally handcrafted artisan breads; a bakery cafe serving scratch-made pastries, local coffee, and sandwiches, salads, and soups; and a local, owner-operated, independent small business.
Tell us about the new and exciting products and/or events happening currently at Niedlov’s.
We will be bringing our Chocolate Cherry Sourdough back for the month of February.
What makes Niedlov’s a special part of the Chattanooga community and how is the company involved in community service?
Niedlov’s has been a pioneer in helping reinvigorate the Main Street area. As a central public gathering place here in our Southside neighborhood over the past 5 years, we helped bring momentum to the business and residential community that has built up around us.
We donate tons (literally) of product each year to different non-profits and other organizations around town; we maintain an extensive recycling program; Niedlov’s is one of the founding partners of Chattanooga Compost, an organization committed to diverting food waste from the landfill; we host a homeschool internship program where middle school students come and learn in the bakery for a few hours each week.
In your opinion, what does the future hold for Niedlov’s?
Niedlov’s growth in the coming years will be inward. As we intentionally stop growing our sales this year, we will focus on internal systems, enhancing our customer experience and delivering a clearer message about who we are and what we do here at the bakery. Handcrafted artisan breads are the foundation of our business and we will try to tie everything that we do here back to our passion for baking world-class breads.
There is something to be said about a business who invests in its “internal workings” and seeks to improve the customer experience and enhance what they do best—baked breads. When I asked John about what “new” things are going to be happening with Niedlov’s, he gave me the most desirable answer..”Not much is going to change around here. We’re pretty much going to focus on making bread”. Sometimes drastic change, gimmicks, and promotional events are not always good. A company sticking to what is does best is what the customer is looking for.
While I was there, I observed a small bookclub forming, a business meeting being held, a woman on her laptop and one reading a book (and this was all before noon). The atmosphere is awesome and the physical location could not be in a better place. It is the “it” place to be.
Kudos to Niedlov’s!!
I recommend that you stop in and check out their bread products or if you are in the downtown area for lunch, they have natural sandwiches, salads, and sweet goods….all made on site.