Niedlov’s Breadworks—Our January Chattanooga Favorite!

by Kathy Sykes on January 13, 2012 · 10 comments

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Niedlov’s Breadworks is located at 215 East Main Street, Chattanooga, TN 37408

I had the wonderful opportunity to visit Niedlov’s and speak with its owner, John Sweet, about what makes his business so great.

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In one to two sentences, how would you describe the Niedlov’s “brand” or your business in general?

Niedlov’s represents traditionally handcrafted artisan breads; a bakery cafe serving scratch-made pastries, local coffee, and sandwiches, salads, and soups; and a local, owner-operated, independent small business.

Tell us about the new and exciting products and/or events happening currently at Niedlov’s.

We will be bringing our Chocolate Cherry Sourdough back for the month of February.

What makes Niedlov’s a special part of the Chattanooga community and how is the company involved in community service?

Niedlov’s has been a pioneer in helping reinvigorate the Main Street area. As a central public gathering place here in our Southside neighborhood over the past 5 years, we helped bring momentum to the business and residential community that has built up around us.
We donate tons (literally) of product each year to different non-profits and other organizations around town; we maintain an extensive recycling program; Niedlov’s is one of the founding partners of Chattanooga Compost, an organization committed to diverting food waste from the landfill; we host a homeschool internship program where middle school students come and learn in the bakery for a few hours each week.

In your opinion, what does the future hold for Niedlov’s?

Niedlov’s growth in the coming years will be inward. As we intentionally stop growing our sales this year, we will focus on internal systems, enhancing our customer experience and delivering a clearer message about who we are and what we do here at the bakery. Handcrafted artisan breads are the foundation of our business and we will try to tie everything that we do here back to our passion for baking world-class breads.

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There is something to be said about a business who invests in its “internal workings” and seeks to improve the customer experience and enhance what they do best—baked breads. When I asked John about what “new” things are going to be happening with Niedlov’s, he gave me the most desirable answer..”Not much is going to change around here. We’re pretty much going to focus on making bread”. Sometimes drastic change, gimmicks, and promotional events are not always good. A company sticking to what is does bestย is what the customer is looking for.

While I was there, I observed a small bookclub forming, a business meeting being held, a woman on her laptop and one reading a book (and this was all before noon). The atmosphere is awesome and the physical location could not be in a better place. It is the “it” place to be.

Kudos to Niedlov’s!!

I recommend that you stop in and check out their bread products or if you are in the downtown area for lunch, they have natural sandwiches, salads, and sweet goods….all made on site.

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{ 10 comments… read them below or add one }

Linda Kirk January 13, 2012 at 3:00 pm

Planning an AM stop when in Chattanooga on February 4th. Can’t wait!!!!!!!!!!!!!!

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Kathy Sykes January 13, 2012 at 3:44 pm

And the leadership and staff are all so personable! ENJOY!!

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Amy Massey January 14, 2012 at 1:31 am

Love this post. Have always wanted to go, but have not made the time. Will have to.

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Kathy Sykes January 14, 2012 at 1:20 pm

Yes Amy. It is worth checking out. And you know how we love bread!!!

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Nanette January 15, 2012 at 12:29 am

Love cozy places with charm and character like this. Putting it on my list when I visit.

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Kathy Sykes January 15, 2012 at 1:45 pm

I’d be happy to take you there!

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Blessing @ Working Mom Journal January 16, 2012 at 1:41 am

Will be stopping by on our trip to Tennessee next month! I can’t wait to see you at Blissdom!

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Kathy Sykes January 16, 2012 at 1:26 pm

You should stop by and tell them I sent ‘ya!! ๐Ÿ™‚ See you at Blissdom!

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Lynne Shockley January 16, 2012 at 11:09 pm

I haven’t been there yet. Thanks to Jake Fulmer(who works there) we at Northminster Presby. church have sampled the bread during our wednesday evening gatherings a few times. Kuddos to Niedov’s:-)

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Kathy Sykes January 17, 2012 at 12:32 pm

That is so cool that they offer bread to local churches.

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