As most of you know, I took a trip to Nashville to attend the Blissdom 2012 bloggers conference a week ago. This was my second trip to Blissdom (after 3 years of blogging) and my main objective was “strictly business”. This year, Blissdom offered specific “tracks” that you could focus your attention on (i.e. writing track, life development track, photography track and business track). Even though I was there for “business”, I did jump around from one track to another. So here is what I found enjoyable, inspiring, and educational:
- The opening slide show presentation is always on point at Blissdom. They get you energized and ready to do BIG THINGS! Here is what we saw:
I want to make videos just.like.THIS!!
- Then we were introduced to our opening keynote speaker, Jon Acuff, who was dynamic. He is the author of the book “Quitter” which is about closing the gap between your day job and your dream job. He is a comic and a Christian. He brought a lot of perspective to knowing when to step away from the blog and take time for your family. He also gave us an autograph copy of his book that I am currently reading and will share with you later.
- The first session I attended was a writing track because since I have never studied writing, I thought I would get some pointers on what I needed to do better. The track was called “Learn Why Less Is More When It Comes To Your Writing”. We learned how to create POWER HEADLINES (using Google trends and Google Adwords), having a strong SEO, be clear in your headings, no more than 5-7 words, force the clicks, use numbers, ask a question, and/or promise something. Try not to use duplicating words. Each paragraph should be no more than 2-3 sentences (I am breaking that rule now), no multiple exclamation marks or LOL’s.
- The second track I attended was a business session called “Likeability 2.0: Women, Influence and the Social Web”. I learned here how to be likeable and keep a steady following in my blog. It was not about making sure that everyone liked you as a person (and agreed with every word you wrote), but if you are a blogger, there is a need to be sociable in order for your readers to stick with you. Bottom line words of wisdom from this session is that PEOPLE LOVE PERSONAL. Let you readers know who YOU are.
- The third session I attended was a Life Development track called “Ignite the Sparks of Passion with the Fuel of Purpose”. I was eager to hear what this speaker had to say but it was a DUD!!! I left the session early (along with many people). Nothing to report.
- Day two’s first session was a business track called “Legal Confidence: Empower Yourself For Blogging Success”. The speaker rocked this out of the park. If you work with brands or other bloggers (through guest posting), this was a must hear. She spoke about if you need to legally become a business (LLC or partnership), is your content your own if you post on other sites, can it be reposted, how much you should charge for posting on other sites or if they repost on a third party site, if someone guests blogs on “your” site..is that content now yours or theirs, can you repost it?, if you use images..make sure there is credit given, if you use YouTube..disable the “enable” button so if can’t be reproduced, if you use Pinterest pictures..add disclosure, disable right click your own photos so they can’t be copied or watermark, if doing giveaways on Facebook use Iframe, be sure to know rules of all giveaways from companies, be able to justify compensation from reviews for IRS purposes. You can find out more legal info from savingforsomeday.com under the blog law section.
- The last session I attended was a writing track but not really. It was called “Grow Your Platform, Keep Your Voice: Maintain Quality While Expanding Your Brand”. This session was taught by Tsh Oxenreider and I am included her name because I think she is WORTH FOLLOWING AND LEARNING FROM! She blogs at Simplelivingmedia.com and her story is amazing. Bottom line words of wisdom: you can build your blog from just an independent blog to becoming a blog community AND a blog network. She is a blogger full-time with a team of writers for each niche blog she has in her blog network, she home schools her children, her hubby works with her, she works SMART AND HARD, and she takes OFF 8 weeks during the year. I want to be like her when I grow up…which I have projected to be in the next 8 months.
I know many of you have been waiting for my feedback post about Blissdom and I hope that this was informative and useful for you. If you want more in detail information from me about Blissdom, please leave a comment and I will be happy to share.