Are you an entrepreneur or have a friend/family member that is? Are they making the most of Social Media to promote, interact and monetize their business? If not, I have the book for you.
I just recently read “Social Media Commerce for Dummies” by Marsha Collier and this book gives you the inside scoop to getting your business on the web and making it count. I must say that this is not for lightweights. If you are not willing to put this valued information into action, then you will not succeed.
Marsha Collier is also the author of the best selling book “eBay for Dummies”
and she gives you the specific information that you need to grow your business on the internet from beginning to end.
Here are some highlights that caught my attention from the book:
1. “Transparency in communication is the key to business now. Connecting with the customer through social networks brings business and brands into the day-to-day lives of the public.”
2. “Social media refers to varied methods and web-based applications for online media that “enables” social interactions.”
3. “Social business connects the internal staff with the external vendors and customers”.
4. “Social media commerce is the specific use of social media technology and networks to produce commerce, whether on the web or in bricks-and-mortar businesses.”
Your website is the hub of your social media reach and should provide “tools and features” that build consistency and collaborations says Marsha.
Word spread with lightening speed in social media, far faster than any public relations or marketing person you might employ. This was proven this week when Instagram came out with their new policies which seemed to imply that they were now going to be able to sell your personal photos or place them in ads with brands without your consent or compensation. Word spread like wildfire on Facebook and Twitter. Within hours, the co-founder of Instagram made a public statement on their blog that this was not going to be the case.
In order to build a better website, consider adding a blog to your site which is updated frequently with useful information. You may also consider a talk radio broadcast, ebooks and forms, apps, and chats/forums to keep your clients and customers engaged.
Make sure that your customers can communicate at all times with you by adding other social media widgets (such as YouTube, Facebook, Twitter, Pinterest) to your site.
Make sure that your company’s social media policy is clear and transparent. Who ever is writing for your company’s site and managing the social media outlets should be solely responsible for what is posted for the world to see and read.
Your site must have these four things:
Your site must also have an intriguing home page, about page, detail products/services, and a place where customers can meet the staff. Also make sure there is a contact and FAQ section.
“Social Media Commerce for Dummies” also talks about different apps and services that you can add to your site to be more of a leader in the industry. This includes creating your own phone app for your industry that relates to your business, starting live web chats, customer service numbers and Skype.
After you have built your website, added a blog, engage the customers through social media outlets, you need to run the numbers to see how you are doing. You can use a number of applications such as Google Analytics, impressions from your business Facebook page, Klout, Twitter, etc.
This book is chuck full of great information and I am unable to share all of it with you here, but I encourage you to buy the book for yourself or a friend. It will be a great help to increasing traffic to their business.
**Disclosure: I was sent this book to read for review. All of the opinions are truthful and my own***
**This post does contain affiliate links**